“A community is a group of people, who have come together, and they work and they live to try and improve the standard of living and quality of life – and I don’t mean money.” — William Baldwin

Throughout history, small business has been the backbone of local communities; in fact, for many places it has set the culture of the town. Think about Main Street or the downtown areas of locations not dominated by large corporations and high-rise buildings. Small businesses build and define communities, create jobs, and ensure that the local economy continues to thrive.

The more you give, the more you get.

While small businesses are essential to building communities, they are also the driving force behind the success of a community and its residents. Small businesses not only support the local economy by providing jobs, but they also help shape the philanthropic nature of the community by giving back.

As local businesses donate their time, space or funds to help a local community organization or nonprofit, they boost their social capital within their own community by building trust and increasing word-of-mouth advertising. Their involvement grows and solidifies their relationship with current and potential customers, creating an automatic network-building activity simply by helping their community thrive, which benefits their bottom line as well.

Build the community. Build your business.

Consider this: “Roughly 82% of US consumers consider corporate social responsibility when deciding what products or services to buy from where.” That’s according to a recent Forbes article, “How Community Involvement Programs Can Grow Your Business.” Getting involved in the community can help grow your business – boosting your visibility and creating a relationship with potential customers. It also helps your local community by raising awareness of an issue and enabling the community’s small businesses to align with local nonprofits to help address it.

CPP Connect wants to help communities by providing a platform where smaller nonprofits can partner with local businesses to build and support their missions for good.

How do I get involved?

It’s easy! Register today for free at CPPConnect.com, complete your short profile with some information about your business and what types of partnerships you’re interested in. Then organizations can reach out to you through the online dashboard and the magic can begin from there!